Facebook plays an important role in how many small businesses successfully market their products and services. With nearly 2 Billion (with a B!) users, taking advantage of Facebook resources as part of a strategic small business marketing plan should be high priority. That said, it's also true that there are some nuances and complexities in successfully marketing a business on Facebook. So it's likely that you have questions about which resources to utilize, and how to develop and … [Read more...]
15 Social Media Resources For Growing Your Small Business
August 24, 2016 by ·
Developing an effective social media presence for your business is challenging. Small businesses are often at a marketing disadvantage due to a lack of resources and budget dollars. With concerns like how to generate shareable content and the best way to convert that buzz into profit, there's a lot to be learned. To help with your social media presence development we have put together an excellent list of 15 small business social media resources that will help even the smallest business or … [Read more...]
Facebook Ads – 7 Ways They Can Boost Your Small Business Growth and Sales
July 13, 2016 by ·
Logging into Facebook can sometimes seem like an obstacle course of annoying cat videos, Aunt Mildred’s political posts, and a barrage of food pictures. However, upon closer inspection, Facebook Ads have become a successful advertising proving ground for small business. Facebook advertising has grown by 50% within the past year and with an average cost per click of $0.64, it is easy to see why. As a point of reference, the average cost per click rate for Google AdWords is $2.32. … [Read more...]
6 Things Your Small Business Should Know About Pay-Per-Click Advertising
June 20, 2016 by ·
Small businesses that have effective, search engine optimized websites position themselves ahead of the competition for ranking in the search engines. But, what happens if your website is not ranking within the first five results in Google or even on the first page for your most important keywords? Ranking high in the search engines is not easy and competition on the web continues to grow. Is it possible for a small business to compete with more established, larger websites? Thankfully, the … [Read more...]
How to Create Your Social Media Strategy
May 20, 2016 by ·
Social Media is a powerful business tool. Used effectively it can provide a range of business benefits for company visibility, marketing, branding and sales. At the same time it can also require an investment to learn, implement and maintain the optimal social media solutions for your business. Having a clear, concise social media strategy for your business will make social marketing more effective, more efficient, less costly and less time consuming. To assist with your social media … [Read more...]
Website Pop Ups – 5 Reasons Why You Want to Use Them
March 17, 2016 by ·
Pop ups can be obnoxious – but they work. If you knew that simple website pop ups could increase your email subscriber rate by 1,375%, would you consider adding one? Of course you would! And although developing and maintaining an email list is important to your business for many reasons, web pop ups also have many uses that translate into increased engagement and ultimately, more customers. If you don’t realize that you have an actual problem, why would you need a solution? The following … [Read more...]
150 Digital Marketing and SEO Statistics to Know in 2016
January 27, 2016 by ·
Business planning and goal setting for digital marketing and SEO can be challenging in the rapidly changing online world. To assist in the process I have located and compiled a wide range of stats covering the areas of SEO, content marketing, email marketing, social media, Internet growth and e-commerce. Each of the 150 statistics is followed by a link to the source for the given statistic. Each source will provide additional information and potentially some added context. Solid … [Read more...]
6 Reasons You Need A Business Website Blog
May 24, 2015 by ·
A question we have heard more than a few times here at Web Presence Solutions is “I have a business website, do I need a blog?” Our frequent answer: “Yes, you should have a business website blog.” Sure, blogging can take time, planning, subject matter knowledge, a bit of passion, and some insight on your intended audience. But the business benefits can be dramatic. “Does my business really need a blog?” A blog with a growing amount of quality content that is published on a regular basis will … [Read more...]
11 Small Business Social Media Resources
November 4, 2014 by ·
Developing an effective social media presence for a business is challenging. Small businesses are often at a marketing disadvantage due to a lack of resources and manpower. With concerns like how to generate shareable content and the best way to convert that buzz into profit, there's a lot to be learned. Here is a list of 11 small business social media resources that will help even the smallest businesses make a big impact online. Regardless of which specific social media platforms you want … [Read more...]
Small Business Facebook Resources
July 17, 2014 by ·
Developing a social media presence can be a daunting task for most small business owners. While many business people are aware of the important role social media websites such as Facebook can play in a business’s marketing strategy, there are many questions about direction, which resources to utilize, and how to develop and implement a social media strategy. Many people consider Facebook to be the biggest and most important social media platform. With over one billion Facebook users it … [Read more...]
