Email marketing was a “buzz” phrase in 2016. Businesses with a social media following and website traffic have worked hard to parlay those leads into substantial email lists. By now businesses of every size understand the importance of developing and growing an email marketing list with the goal of using it to accelerate their business growth to new levels. With the growing interest in email marketing it's easy to come across thousands of email marketing statistics floating around the web. … [Read more...]
9 Actionable Ways to Grow Your Email Subscriber List
April 25, 2016 by ·
Are you curious how your competition has grown such a huge email list? Do you wish that you had a larger audience for your content or product offerings? You are not alone. Building a high quality, profitable email marketing list is a bit of a science. But when done correctly, email lists have tremendous value to small businesses and can provide a strong impetus for growth. What Exactly Is An Email Subscriber List? Simply put, an email list is a captive audience. When developed correctly, your … [Read more...]
What Are Landing Pages – How Can Businesses Use Them Best?
March 29, 2016 by ·
Amazon offers 43,055 kitchen sponges for sale on their website. With that many options, it should be easy to find the one that you want, right? WRONG! Americans make an average of 70 different choices each day. Barry Schwartz, well known for his theories on the “paradox of choice,” discusses the balance between feeling imprisoned by no choices and being paralyzed with too many choices. The bottom line - when people have fewer options, they feel more empowered and able to make a … [Read more...]
Website Pop Ups – 5 Reasons Why You Want to Use Them
March 17, 2016 by ·
Pop ups can be obnoxious – but they work. If you knew that simple website pop ups could increase your email subscriber rate by 1,375%, would you consider adding one? Of course you would! And although developing and maintaining an email list is important to your business for many reasons, web pop ups also have many uses that translate into increased engagement and ultimately, more customers. If you don’t realize that you have an actual problem, why would you need a solution? The following … [Read more...]
6 Email Content Tips – What to Send to Your List?
February 19, 2016 by ·
You have jumped on board with email marketing for regularly communicating with your email audience and have followed our tips for getting started. You sit down at your computer and BAM! The questions arise - what type of content is best to send to my email list? And where does this content come from? Now that you have begun to develop an email list, you don’t want to keep your subscribers hanging without providing quality content on a regular basis. It can be tricky to know … [Read more...]
150 Digital Marketing and SEO Statistics to Know in 2016
January 27, 2016 by ·
Business planning and goal setting for digital marketing and SEO can be challenging in the rapidly changing online world. To assist in the process I have located and compiled a wide range of stats covering the areas of SEO, content marketing, email marketing, social media, Internet growth and e-commerce. Each of the 150 statistics is followed by a link to the source for the given statistic. Each source will provide additional information and potentially some added context. Solid … [Read more...]
Small Business Email Marketing – 5 Steps to Get Started
December 28, 2015 by ·
The days of running out to the mailbox for circulars and fliers are long gone. The average person receives 121 emails per day and that number is expected to rise in the future. It is likely that the elephant in the room with your small business marketing plan has been the sometimes dreaded, but necessary, email marketing campaign. Small business email marketing is a key element for business success in the digital age, but the process does not have to be expensive or scary. If … [Read more...]
9 Benefits of Email Marketing for Small Business
November 23, 2015 by ·
Email marketing is an important marketing tool for any small business. Let’s get that on the table up front. Although it may not be as glamorous as social media marketing platforms like Facebook, Twitter, LinkedIn, or Instagram, it has proven to be more effective for delivering conversions and higher ROI. When small businesses are looking for a cost effective, shareable, measurable form of marketing, the benefits of email marketing place it right at the top of the list. Although social media … [Read more...]
Email Marketing Opportunities – Statistics and Trends
October 19, 2015 by ·
There is a lot of media coverage surrounding the use of social media for online marketing purposes. Liking, sharing, and the potential for going viral are all definitely attractive. Email marketing, on the other hand, is nothing new and it's definitely not sexy. However, email is a marketing workhorse with a proven track record of success when used appropriately. I recently came across an infographic that touched on a number of very interesting email marketing opportunities, statistics and … [Read more...]
Web Presence Insights – Articles for Small Business Owners, managers, Marketers
July 13, 2015 by ·
Here at Web Presence Solutions we periodically send out email campaigns titled Web Presence Insights to share informative articles and links for content that we believe will provide value for small business owners, managers and marketers. This post features 11 articles from a recent email campaign of Web Presence Insights. Our goal is to provide high quality, relevant information for readers that reaches beyond the posts on our website. Our newsletter targets quality web content on the topics … [Read more...]
