eCommerce marketing and selling continues to evolve rapidly. From the days of focusing on a single channel which evolved to a broader multi-channel strategy and now to the expanding world of omnichannel marketing it can be hard to keep up. The evolution of adapting your marketing strategy to please today’s consumers can be increasingly challenging. […]
Ecommerce Business Trademarks – What You Need to Know
Do you have a registered trademark for your business? Do you need one? For a small regional business or a new startup company just getting going the thought of registering a trademark for an eCommerce business may not be at the top of the priority list. Making it a higher priority could be a sound […]
Keywords, Search Terms and Keyword Phrases – Essential Everywhere Online
What’s the first thing you think about when trying to locate anything on the Internet? It’s most likely think the word or words that describe what you want to find. In the Internet world these are known as keywords, keyword phrases and search terms. While most people are familiar with typing in a search term […]