Is your website performing as well as it should? Is it delivering the best value for your business or is it simply taking up digital real estate? Website performance measurements and SEO metrics can help answer that. Measuring website performance is more than counting how many visitors you get each month or how many people opt in to download or view your content. Those numbers only paint a small part of the picture. Understanding your site’s overall performance can provide you with the … [Read more...]
Google Analytics Spam | Analytics Accuracy Problems
January 26, 2017 by ·
Do you have a Google Analytics Spam problem? The data that Google Analytics reports for your business website may be inaccurate. How can that be, you say? How can the reports from Google Analytics not be accurate? Enter Google Analytics Spam. Also known as Google Analytics referral spam, ghost spam and, more recently, language spam, this problem can be much more pronounced for small businesses. Google Analytics Accuracy Problems On websites with lower volumes of total website traffic the … [Read more...]
SEO Statistics to Know in 2017
November 29, 2016 by ·
Another year has flown by and we have ridden the SEO waves of Mobilegeddon, Facebook Live, Penguin 4.0, long-form content, Accelerated Mobile Pages (AMP), social sharing, video content growth and numerous other changes and evolutions in the digital landscape. Now is a good time to review some current SEO statistics and leverage them in planning for the future. To help in the process we have compiled a focused list of SEO statistics to know in 2017. These stats will help you plan and … [Read more...]
Keywords – 5 Things Every Small Business Should Know
April 17, 2016 by ·
Ahh, there is that elusive word again. Keywords. You know that you should have them, but why? And how are they identified? The keyword landscape is one of constant change. Gone are the days when a website could be packed with keywords and receive traffic. Search engines are becoming more intuitive and algorithms are favoring high quality content, which may include relevant keywords. Maintaining a strong keyword presence in your website content can seem tricky, but before you bury your head in … [Read more...]
150 Digital Marketing and SEO Statistics to Know in 2016
January 27, 2016 by ·
Business planning and goal setting for digital marketing and SEO can be challenging in the rapidly changing online world. To assist in the process I have located and compiled a wide range of stats covering the areas of SEO, content marketing, email marketing, social media, Internet growth and e-commerce. Each of the 150 statistics is followed by a link to the source for the given statistic. Each source will provide additional information and potentially some added context. Solid … [Read more...]
10 Common Small Business Blogging Mistakes
November 10, 2015 by ·
Why do you have a blog? As a business owner, you have many goals: to build a brand, reach a target audience, raise awareness, gain patrons, make sales, earn a profit, expand, and ultimately, see long-term success in your chosen field. Your blog can be a key component in reaching these and other goals, provided you utilize its full potential. Unfortunately, there is no shortage of business blogging mistakes that could derail your efforts. Understanding the most common blogging … [Read more...]
Small Business Website Usability – 4 Things You Should Know
October 30, 2015 by ·
No one wants to have to work to find the information they want from your website. With nearly one billion unique websites across the Internet, a frustrated user will simply look for what they need on some other site. You can have the best products or services imaginable, but if your customers can't easily find what they're looking for, or complete the tasks they came to your site to complete you're likely losing visitors and potential customers to the competition. Ignore your small … [Read more...]
7 Reasons Google Search Results Vary Dramatically
September 29, 2015 by ·
Like many people you may be a regular Google search user. Over time you may have noticed a strange phenomenon: Google search results vary, even on the same device, using the same browser and using the same keyword phrase or search term. Users who are not well-versed in Google's mysterious and ever-changing search algorithm may attribute this to simple error. However, these changes are actually quite intentional. While occasionally inconvenient for users, these search results variations can … [Read more...]
Web Presence Insights – Articles for Small Business Owners, managers, Marketers
July 13, 2015 by ·
Here at Web Presence Solutions we periodically send out email campaigns titled Web Presence Insights to share informative articles and links for content that we believe will provide value for small business owners, managers and marketers. This post features 11 articles from a recent email campaign of Web Presence Insights. Our goal is to provide high quality, relevant information for readers that reaches beyond the posts on our website. Our newsletter targets quality web content on the topics … [Read more...]
6 Reasons You Need A Business Website Blog
May 24, 2015 by ·
A question we have heard more than a few times here at Web Presence Solutions is “I have a business website, do I need a blog?” Our frequent answer: “Yes, you should have a business website blog.” Sure, blogging can take time, planning, subject matter knowledge, a bit of passion, and some insight on your intended audience. But the business benefits can be dramatic. “Does my business really need a blog?” A blog with a growing amount of quality content that is published on a regular basis will … [Read more...]
