Google Search Console is a powerful, free collection of tools from Google for monitoring and improving your website health and performance. Most people who own, build, or maintain a website, or do digital marketing, are familiar with Google Analytics and the wealth of information it provides. Fewer people are familiar with the Google Search Console […]
Google Analytics 4 Upgrading – What To Know
Google Analytics is changing and the current version, commonly known as Universal Analytics, is being replaced by Google Analytics 4. Both versions are free and the time to begin preparing to make the upgrade to Google Analytics 4 (GA4) is now. When you log into your Google Analytics account you will see the banner stating […]
Measuring SEO ROI For Your Business
You know that it’s important to do ongoing search engine optimization for your website. A key question is how do you measure the SEO ROI for your business? Studies have shown that 53% of website traffic comes from organic search results. Growing your visibility and rankings in the search engines grows organic traffic. What is […]
Reasons Google Search Results Vary Dramatically (Updated and Expanded)
A common question about Google search results is “Why do Google search results look different” even when using the same exact search words or phrase?” Even when using the same computer, phone, or tablet? Many users, especially those not well-versed in Google’s mysterious and ever-changing search algorithm, may attribute this to simple error. However, these […]
Ecommerce Business Trademarks – What You Need to Know
Do you have a registered trademark for your business? Do you need one? For a small regional business or a new startup company just getting going the thought of registering a trademark for an eCommerce business may not be at the top of the priority list. Making it a higher priority could be a sound […]
SEO Titles, SEO Descriptions, Meta Tags, Meta Data Explained
How does Google know how to rank a web page from my website in the search results? Seems like a simple enough question. After all Google processes billions of searches every day. Put another way, how does Google understand what a web page is about so that it knows which search phrases and keywords to […]
7 Reasons To Create High Quality Website Content
Do you know what the most important component of your website is? CONTENT. And the best content is high quality website content that engages visitors and encourages them to return to your website inf the future. In the age of DIY website creation, businesses are able to quickly create and publish a business website with […]
Keywords – 5 Things Every Small Business Should Know
Ahh, there is that elusive word again. Keywords. You know that you should have them, but why? And how are they identified? The keyword landscape is one of constant change. Gone are the days when a website could be packed with keywords and receive traffic. Search engines are becoming more intuitive and algorithms are favoring […]
16 Ecommerce Platforms and Online Marketplaces for Business Growth
Selecting ecommerce platforms or online marketplaces for selling products is a major business decision. The continued rapid growth in ecommerce sales and online shopping adds emphasis to the importance of this vital business step. There are a wide range of options for selling online and making the wrong choice can be costly both in terms […]
Landing Pages for Sales Leads, Marketing and Growth
Are you actively using landing pages as part of your online marketing strategy and tactics? If you aren’t you are missing a huge opportunity. It’s really that simple. Statistics show that landing pages increase click through rates and conversion rates. This can create excellent opportunities to gain new contacts, sales leads and customers. According to […]
Omnichannel Marketing Strategy – Does Your Business Need One?
eCommerce marketing and selling continues to evolve rapidly. From the days of focusing on a single channel which evolved to a broader multi-channel strategy and now to the expanding world of omnichannel marketing it can be hard to keep up. The evolution of adapting your marketing strategy to please today’s consumers can be increasingly challenging. […]