SEO keywords are an essential part of a business marketing strategy. Keywords play a crucial role for any website to rank effectively and have visibility in Google and other search engines. However, consistently ranking well in the Search Engine Results Pages (SERPs) for your targeted keywords is not a series of random events. Achieving visibility […]
Using Google Search Console to Grow Website Traffic
Google Search Console is a powerful, free collection of tools from Google for monitoring and improving your website health and performance. Most people who own, build, or maintain a website, or do digital marketing, are familiar with Google Analytics and the wealth of information it provides. Fewer people are familiar with the Google Search Console […]
Measuring SEO ROI For Your Business
You know that it’s important to do ongoing search engine optimization for your website. A key question is how do you measure the SEO ROI for your business? Studies have shown that 53% of website traffic comes from organic search results. Growing your visibility and rankings in the search engines grows organic traffic. What is […]
Reasons Google Search Results Vary Dramatically (Updated and Expanded)
A common question about Google search results is “Why do Google search results look different” even when using the same exact search words or phrase?” Even when using the same computer, phone, or tablet? Many users, especially those not well-versed in Google’s mysterious and ever-changing search algorithm, may attribute this to simple error. However, these […]
Google Analytics 4 Upgrading – What To Know
Google Analytics is changing and the current version, commonly known as Universal Analytics, is being replaced by Google Analytics 4, frequently referred to as GA4. Both versions are free and the time to begin preparing to make the upgrade to Google Analytics 4 is now. When you log into your Google Analytics account you will […]
16 Ecommerce Platforms and Online Marketplaces for Business Growth
Selecting ecommerce platforms or online marketplaces for selling products is a major business decision. The continued rapid growth in ecommerce sales and online shopping adds emphasis to the importance of this vital business step. There are a wide range of options for selling online and making the wrong choice can be costly both in terms […]
Landing Pages for Sales Leads, Marketing and Growth
Are you actively using landing pages as part of your online marketing strategy and tactics? If you aren’t you are missing a huge opportunity. It’s really that simple. Statistics show that landing pages increase click through rates and conversion rates. This can create excellent opportunities to gain new contacts, sales leads and customers. According to […]