Selecting ecommerce platforms or online marketplaces for selling products is a major business decision. The continued rapid growth in ecommerce sales and online shopping adds emphasis to the importance of this vital business step. There are a wide range of options for selling online and making the wrong choice can be costly both in terms […]
Landing Pages for Sales Leads, Marketing and Growth
(Update & Expanded) Are you actively using landing pages as part of your online marketing strategy and tactics? If you aren’t you are missing a huge opportunity. It’s really that simple. Statistics show that landing pages increase click through rates and conversion rates. This can create excellent opportunities to gain new contacts, sales leads and […]
Omnichannel Marketing Strategy – Does Your Business Need One?
eCommerce marketing and selling continues to evolve rapidly. From the days of focusing on a single channel which evolved to a broader multi-channel strategy and now to the expanding world of omnichannel marketing it can be hard to keep up. The evolution of adapting your marketing strategy to please today’s consumers can be increasingly challenging. […]
Reasons Google Search Results Vary Dramatically (Updated and Expanded)
A common question about Google search results is “Why do Google search results vary even when using the same exact search words or phrase?” Even when using the same computer, phone, or tablet? Many users, especially those not well-versed in Google’s mysterious and ever-changing search algorithm, may attribute this to simple error. However, these changes […]
Ecommerce Business Trademarks – What You Need to Know
Do you have a registered trademark for your business? Do you need one? For a small regional business or a new startup company just getting going the thought of registering a trademark for an eCommerce business may not be at the top of the priority list. Making it a higher priority could be a sound […]
Keywords, Search Terms and Keyword Phrases – Essential Everywhere Online
What’s the first thing you think about when trying to locate anything on the Internet? It’s most likely think the word or words that describe what you want to find. In the Internet world these are known as keywords, keyword phrases and search terms. While most people are familiar with typing in a search term […]