Is your website performing as well as it should? Is it delivering the best value for your business or is it simply taking up digital real estate? Website performance measurements and SEO metrics can help answer that. Measuring website performance is more than counting how many visitors you get each month or how many people opt in to download or view your content. Those numbers only paint a small part of the picture. Understanding your site’s overall performance can provide you with the … [Read more...]
Sales Funnels for Small Businesses & Startups
April 3, 2017 by ·
If you have paid any attention to how other small businesses and startups are promoting themselves, you may have noticed they share some similar practices: branded marketing materials, Facebook ads, blog posts, eBooks, infographics, and a myriad of other content that arm their audience with all the information they need to make a Yes decision. But these marketing pieces don’t stem from good hunches or intuition. There’s an underlying process, called sales funnels, that many small businesses … [Read more...]
Google Analytics Spam | Analytics Accuracy Problems
January 26, 2017 by ·
Do you have a Google Analytics Spam problem? The data that Google Analytics reports for your business website may be inaccurate. How can that be, you say? How can the reports from Google Analytics not be accurate? Enter Google Analytics Spam. Also known as Google Analytics referral spam, ghost spam and, more recently, language spam, this problem can be much more pronounced for small businesses. Google Analytics Accuracy Problems On websites with lower volumes of total website traffic the … [Read more...]
25 Email Marketing Statistics to Know in 2017
January 19, 2017 by ·
Email marketing was a “buzz” phrase in 2016. Businesses with a social media following and website traffic have worked hard to parlay those leads into substantial email lists. By now businesses of every size understand the importance of developing and growing an email marketing list with the goal of using it to accelerate their business growth to new levels. With the growing interest in email marketing it's easy to come across thousands of email marketing statistics floating around the web. … [Read more...]
SEO Statistics to Know in 2017
November 29, 2016 by ·
Another year has flown by and we have ridden the SEO waves of Mobilegeddon, Facebook Live, Penguin 4.0, long-form content, Accelerated Mobile Pages (AMP), social sharing, video content growth and numerous other changes and evolutions in the digital landscape. Now is a good time to review some current SEO statistics and leverage them in planning for the future. To help in the process we have compiled a focused list of SEO statistics to know in 2017. These stats will help you plan and … [Read more...]
11 Facebook Resources for Small Businesses
November 11, 2016 by ·
Facebook plays an important role in how many small businesses successfully market their products and services. With nearly 2 Billion (with a B!) users, taking advantage of Facebook resources as part of a strategic small business marketing plan should be high priority. That said, it's also true that there are some nuances and complexities in successfully marketing a business on Facebook. So it's likely that you have questions about which resources to utilize, and how to develop and … [Read more...]
How to Promote Blog Posts – 18 Super-Useful Promotion Tactics
September 6, 2016 by ·
It’s done! You are excited about your new well-written and informative blog post. Hitting the “publish” button is cathartic and you're certain that it will mean big things for website traffic. So, you wait...and wait…and wait some more. But the traffic never comes. Discouragement sets in. You have created a great blog post but you forgot a key element of blogging success – Promoting Your Blog Posts. If you want your blog post to be read by a growing, interested audience then your … [Read more...]
15 Social Media Resources For Growing Your Small Business
August 24, 2016 by ·
Developing an effective social media presence for your business is challenging. Small businesses are often at a marketing disadvantage due to a lack of resources and budget dollars. With concerns like how to generate shareable content and the best way to convert that buzz into profit, there's a lot to be learned. To help with your social media presence development we have put together an excellent list of 15 small business social media resources that will help even the smallest business or … [Read more...]
7 Reasons You Need a Small Business Website
August 16, 2016 by ·
The matchbook cover was the first small business website. And it was revolutionary. Joshua Pusey, a Philadelphia lawyer, invented the matchbook in 1892. In the 1940s and 1950s, detailed artwork and strategic marketing plans launched the matchbook cover to the top of marketing successes. Customizing a matchbook cover essentially put your business on the map, much in the same way as a business website does today. The digital age has invented and reinvented exciting and revolutionary ways … [Read more...]
Pay-Per-Click Marketing Mistakes Small Businesses Must Avoid
August 8, 2016 by ·
“The cost of being wrong is less than the cost of doing nothing.” Seth Godin Are you one of the many businesses that has avoided investing time and money into an effective PPC advertising campaign due to fear of making Pay-Per-Click marketing mistakes? We understand…we really do, because pay-per-click can seem daunting and confusing. If you are new to PPC advertising, it is best to brush up on some of the benefits it can provide for your small business in our “PPC Benefits” post. Then take the … [Read more...]
7 Reasons To Create High Quality Website Content
July 30, 2016 by ·
Do you know what the most important component of your website is? CONTENT. In the age of DIY website creation, small business owners are able to quickly publish a business website with any number of platform products. While the convenience is unprecedented and the ease of use is unparalleled, a pretty website is not the same as a high quality website. Your audience is visiting your website with specific intentions or goals in mind. During each visit the quality and value of the content … [Read more...]
How to Create Engaging Blog Post Content for Your Small Business – 9 Tips
July 21, 2016 by ·
“I don’t know what to write about for my next small business blog post.” Does this sound like you? You understand the importance of including a small business blog on your website. You have likely read about the value of posting to your blog on a regular basis. But, after the first several blog post ideas, many businesses hit a wall of writer’s block and can lose interest or even give up on the blog. Get your creative business juices flowing again with these inspiring and … [Read more...]
