Do you have a registered trademark for your business? Do you need one? For a small regional business or a new startup company just getting going the thought of registering a trademark for an eCommerce business may not be at the top of the priority list. Making it a higher priority could be a sound […]
Keywords, Search Terms and Keyword Phrases – Essential Everywhere Online
What’s the first thing you think about when trying to locate anything on the Internet? It’s most likely think the word or words that describe what you want to find. In the Internet world these are known as keywords, keyword phrases and search terms. While most people are familiar with typing in a search term […]
Selling on Amazon – 9 Planning Tips
You’re all ready to begin selling on Amazon and grow your business. Excellent! One question before you start: Are you really ready? There is a lot of opportunity and a potential huge market on Amazon. During July 2019, Amazon.com had almost 2.65 billion combined desktop and mobile visits. As of June 2019 there were an […]
SEO Titles, SEO Descriptions, Meta Tags, Meta Data Explained
How does Google know how to rank a web page from my website in the search results? Seems like a simple enough question. After all Google processes billions of searches every day. Put another way, how does Google understand what a web page is about so that it knows which search phrases and keywords to […]
Website SEO Audit Tools – Measuring Website Performance
Is your website performing as well as it should? Is it delivering the best value for your business or is it simply taking up digital real estate? Website performance measurements and SEO metrics can help answer that. Measuring website performance is more than counting how many visitors you get each month or how many people […]
Sales Funnels for Small Businesses & Startups
If you have paid any attention to how other small businesses and startups are promoting themselves, you may have noticed they share some similar practices: branded marketing materials, Facebook ads, blog posts, eBooks, infographics, and a myriad of other content that arm their audience with all the information they need to make a Yes decision. […]