Website SEO Audit Tools – Measuring Website Performance

Is your website performing as well as it should? Is it delivering the best value for your business or is it simply taking up digital real estate? Website performance measurements and SEO metrics can help answer that. Measuring website performance is more than counting how many visitors you get each month or how many people opt in to download or view your content. Those numbers only paint a small part of the picture. Understanding your site’s overall performance can provide you with the … [Read more...]

Google Analytics Spam | Analytics Accuracy Problems

Do you have a Google Analytics Spam problem? The data that Google Analytics reports for your business website may be inaccurate. How can that be, you say? How can the reports from Google Analytics not be accurate?  Enter Google Analytics Spam. Also known as Google Analytics referral spam, ghost spam and, more recently, language spam, this problem can be much more pronounced for small businesses. Google Analytics Accuracy Problems On websites with lower volumes of total website traffic the … [Read more...]

How to Promote Blog Posts – 18 Super-Useful Promotion Tactics

It’s done! You are excited about your new well-written and informative blog post. Hitting the “publish” button is cathartic and you're certain that it will mean big things for website traffic. So, you wait...and wait…and wait some more. But the traffic never comes. Discouragement sets in. You have created a great blog post but you forgot a key element of blogging success – Promoting Your Blog Posts. If you want your blog post to be read by a growing, interested audience then your … [Read more...]

7 Reasons To Create High Quality Website Content

Do you know what the most important component of your website is? CONTENT. In the age of DIY website creation, small business owners are able to quickly publish a business website with any number of platform products. While the convenience is unprecedented and the ease of use is unparalleled, a pretty website is not the same as a high quality website. Your audience is visiting your website with specific intentions or goals in mind. During each visit the quality and value of the content … [Read more...]

How to Create Engaging Blog Post Content for Your Small Business – 9 Tips

  “I don’t know what to write about for my next small business blog post.” Does this sound like you? You understand the importance of including a small business blog on your website. You have likely read about the value of posting to your blog on a regular basis. But, after the first several blog post ideas, many businesses hit a wall of writer’s block and can lose interest or even give up on the blog. Get your creative business juices flowing again with these inspiring and … [Read more...]

12 Excellent WordPress Resources Small Businesses

  WordPress now powers over 25% of the websites on the Web according to data fromW3Techs. WordPress is a powerful, well-supported platform that provides the opportunity to develop and grow a powerful, highly-functional website at a reasonable cost for small businesses and startups. An added bonus is that there are a number of excellent WordPress resources for small businesses available online. Whether you are building your business website yourself using WordPress or working with a … [Read more...]

10 Common Small Business Blogging Mistakes

  Why do you have a blog? As a business owner, you have many goals: to build a brand, reach a target audience, raise awareness, gain patrons, make sales, earn a profit, expand, and ultimately, see long-term success in your chosen field. Your blog can be a key component in reaching these and other goals, provided you utilize its full potential. Unfortunately, there is no shortage of business blogging mistakes that could derail your efforts. Understanding the most common blogging … [Read more...]

6 Reasons You Need A Business Website Blog

A question we have heard more than a few times here at Web Presence Solutions is “I have a business website, do I need a blog?” Our frequent answer: “Yes, you should have a business website blog.” Sure, blogging can take time, planning, subject matter knowledge, a bit of passion, and some insight on your intended audience. But the business benefits can be dramatic. “Does my business really need a blog?” A blog with a growing amount of quality content that is published on a regular basis will … [Read more...]

Writing Quality Blog Posts – 12 Excellent Resources

You have heard or read it a thousand times, “just go write a number of high quality, engaging blog posts” to boost your business blog and website traffic. It sounds good, but many people quickly realize that writing quality blog posts that will actually get read by their audience isn’t quite as easy as it seems. Many businesses know that having an active blog on their website is an excellent way to bring more traffic to the site. It can also provide valuable information to customers, sales … [Read more...]