Google Search Console is a powerful, free collection of tools from Google for monitoring and improving your website health and performance. Most people who own, build, or maintain a website, or do digital marketing, are familiar with Google Analytics and the wealth of information it provides. Fewer people are familiar with the Google Search Console […]
Keywords, Search Terms and Keyword Phrases – Essential Everywhere Online
What’s the first thing you think about when trying to locate something on the Internet? Words! Also known as Keywords, Keyword Phrases and Search Terms. Most people are familiar with typing in a search term or keywords into the Google search box. Or speaking a query to a mobile device or to Siri or Alexa. […]
How to Promote Blog Posts – 18 Super-Useful Promotion Tactics
It’s done! You are excited about your new well-written and informative blog post. Hitting the “publish” button is cathartic and you’re certain that it will mean big things for website traffic. So, you wait…and wait…and wait some more. But the traffic never comes. Discouragement sets in. You have created a great blog post but you […]