Google Analytics is changing and the current version, commonly known as Universal Analytics, is being replaced by Google Analytics 4. Both versions are free and the time to begin preparing to make the upgrade to Google Analytics 4 (GA4) is now. When you log into your Google Analytics account you will see the banner stating […]
Measuring SEO ROI For Your Business
You know that it’s important to do ongoing search engine optimization for your website. A key question is how do you measure the SEO ROI for your business? Studies have shown that 53% of website traffic comes from organic search results. Growing your visibility and rankings in the search engines grows organic traffic. What is […]
Landing Pages for Sales Leads, Marketing and Growth
Are you actively using landing pages as part of your online marketing strategy and tactics? If you aren’t you are missing a huge opportunity. It’s really that simple. Statistics show that landing pages increase click through rates and conversion rates. This can create excellent opportunities to gain new contacts, sales leads and customers. According to […]