Is your website performing as well as it should? Is it delivering the best value for your business or is it simply taking up digital real estate? Website performance measurements and SEO metrics can help answer that. Measuring website performance is more than counting how many visitors you get each month or how many people opt in to download or view your content. Those numbers only paint a small part of the picture. Understanding your site’s overall performance can provide you with the … [Read more...]
Sales Funnels for Small Businesses & Startups
April 3, 2017 by ·
If you have paid any attention to how other small businesses and startups are promoting themselves, you may have noticed they share some similar practices: branded marketing materials, Facebook ads, blog posts, eBooks, infographics, and a myriad of other content that arm their audience with all the information they need to make a Yes decision. But these marketing pieces don’t stem from good hunches or intuition. There’s an underlying process, called sales funnels, that many small businesses … [Read more...]
Google Analytics Spam | Analytics Accuracy Problems
January 26, 2017 by ·
Do you have a Google Analytics Spam problem? The data that Google Analytics reports for your business website may be inaccurate. How can that be, you say? How can the reports from Google Analytics not be accurate? Enter Google Analytics Spam. Also known as Google Analytics referral spam, ghost spam and, more recently, language spam, this problem can be much more pronounced for small businesses. Google Analytics Accuracy Problems On websites with lower volumes of total website traffic the … [Read more...]
SEO Statistics to Know in 2017
November 29, 2016 by ·
Another year has flown by and we have ridden the SEO waves of Mobilegeddon, Facebook Live, Penguin 4.0, long-form content, Accelerated Mobile Pages (AMP), social sharing, video content growth and numerous other changes and evolutions in the digital landscape. Now is a good time to review some current SEO statistics and leverage them in planning for the future. To help in the process we have compiled a focused list of SEO statistics to know in 2017. These stats will help you plan and … [Read more...]
7 Reasons You Need a Small Business Website
August 16, 2016 by ·
The matchbook cover was the first small business website. And it was revolutionary. Joshua Pusey, a Philadelphia lawyer, invented the matchbook in 1892. In the 1940s and 1950s, detailed artwork and strategic marketing plans launched the matchbook cover to the top of marketing successes. Customizing a matchbook cover essentially put your business on the map, much in the same way as a business website does today. The digital age has invented and reinvented exciting and revolutionary ways … [Read more...]
Keywords – 5 Things Every Small Business Should Know
April 17, 2016 by ·
Ahh, there is that elusive word again. Keywords. You know that you should have them, but why? And how are they identified? The keyword landscape is one of constant change. Gone are the days when a website could be packed with keywords and receive traffic. Search engines are becoming more intuitive and algorithms are favoring high quality content, which may include relevant keywords. Maintaining a strong keyword presence in your website content can seem tricky, but before you bury your head in … [Read more...]
What Are Landing Pages – How Can Businesses Use Them Best?
March 29, 2016 by ·
Amazon offers 43,055 kitchen sponges for sale on their website. With that many options, it should be easy to find the one that you want, right? WRONG! Americans make an average of 70 different choices each day. Barry Schwartz, well known for his theories on the “paradox of choice,” discusses the balance between feeling imprisoned by no choices and being paralyzed with too many choices. The bottom line - when people have fewer options, they feel more empowered and able to make a … [Read more...]
Small Business Website Usability – 4 Things You Should Know
October 30, 2015 by ·
No one wants to have to work to find the information they want from your website. With nearly one billion unique websites across the Internet, a frustrated user will simply look for what they need on some other site. You can have the best products or services imaginable, but if your customers can't easily find what they're looking for, or complete the tasks they came to your site to complete you're likely losing visitors and potential customers to the competition. Ignore your small … [Read more...]
7 Reasons Google Search Results Vary Dramatically
September 29, 2015 by ·
Like many people you may be a regular Google search user. Over time you may have noticed a strange phenomenon: Google search results vary, even on the same device, using the same browser and using the same keyword phrase or search term. Users who are not well-versed in Google's mysterious and ever-changing search algorithm may attribute this to simple error. However, these changes are actually quite intentional. While occasionally inconvenient for users, these search results variations can … [Read more...]
Web Presence Insights – Articles for Small Business Owners, managers, Marketers
July 13, 2015 by ·
Here at Web Presence Solutions we periodically send out email campaigns titled Web Presence Insights to share informative articles and links for content that we believe will provide value for small business owners, managers and marketers. This post features 11 articles from a recent email campaign of Web Presence Insights. Our goal is to provide high quality, relevant information for readers that reaches beyond the posts on our website. Our newsletter targets quality web content on the topics … [Read more...]
