Pay-Per-Click Marketing Mistakes Small Businesses Must Avoid

“The cost of being wrong is less than the cost of doing nothing.” Seth Godin Are you one of the many businesses that has avoided investing time and money into an effective PPC advertising campaign due to fear of making Pay-Per-Click marketing mistakes? We understand…we really do, because pay-per-click can seem daunting and confusing. If you are new to PPC advertising, it is best to brush up on some of the benefits it can provide for your small business in our “PPC Benefits” post. Then take the … [Read more...]

Facebook Ads – 7 Ways They Can Boost Your Small Business Growth and Sales

  Logging into Facebook can sometimes seem like an obstacle course of annoying cat videos, Aunt Mildred’s political posts, and a barrage of food pictures. However, upon closer inspection, Facebook Ads have become a successful advertising proving ground for small business. Facebook advertising has grown by 50% within the past year and with an average cost per click of $0.64, it is easy to see why. As a point of reference, the average cost per click rate for Google AdWords is $2.32. … [Read more...]

6 Things Your Small Business Should Know About Pay-Per-Click Advertising

Small businesses that have effective, search engine optimized websites position themselves ahead of the competition for ranking in the search engines. But, what happens if your website is not ranking within the first five results in Google or even on the first page for your most important keywords? Ranking high in the search engines is not easy and competition on the web continues to grow. Is it possible for a small business to compete with more established, larger websites? Thankfully, the … [Read more...]