Measuring Your Business Web Presence – 7 Reasons You Should

  Do you know how visible your business is on the Internet? Seems like a straight forward question for a small business owner. Or is it? Does your business have a clear view of its full web presence? Frequent changes to technology, marketing opportunities and customer expectations makes measuring your web presence a moving target. […]

SEO Changes – SEO Isn’t What It Used to Be

Life on the Internet changes quickly. SEO is no exception and Search Engine Optimization continues to evolve at a rapid rate. What SEO is and isn’t today is quite a bit different from a few years ago. This rate of change frequently causes confusion for people that are unfamiliar with SEO. Here are some key […]

7 Reasons Quality Website Content is Valuable

Many business owners recognize that quality website content is valuable, but the scope of this value is not always obvious. 2014 may be the year of content marketing, but there are still many business owners and bloggers who aren’t quite sure how to create truly valuable and engaging content for their website. Here are seven […]

Small Business Website Usability Testing Quick Win

Does your Website work effectively for your Visitors and Customers? Website usability continues to grow in importance for businesses of all sizes. While large businesses can afford to hire usability engineers or bring in outside usability testing resources these options are outside the budget structure of most (all) small businesses. Yet the impact of website […]

Metadata, Meta Tags, Web Page Titles, Descriptions Explained

In the Web World the term Metadata is an important element in optimizing a web page or a website to rank well in the search engines and receive the greatest amount of visitors. In a broad sense Metadata means “data about data.” In a web context these elements are also often referred to as meta […]

What Do Your Website Visitors Want?

  It sounds like a straightforward question, “What do visitors to your website want?” As a small business website owner it’s easy to become overly focused on what you, the business owner, want visitors to do or see while on your website. However, from a strategic perspective it is equally important to have an understanding […]