Pop ups can be obnoxious – but they work. If you knew that simple website pop ups could increase your email subscriber rate by 1,375%, would you consider adding one? Of course you would! And although developing and maintaining an email list is important to your business for many reasons, web pop ups also have many uses that translate into increased engagement and ultimately, more customers.
If you don’t realize that you have an actual problem, why would you need a solution? The following statistics shed some light on some of the challenges faced by every business owner who seeks to attract customers though their website:
- Only 0.25% of new visitors to the average website will make a purchase. When they are encouraged to visit again, the chances of making a sale increase by nine times.
- Of the people who initially leave your website without engaging, 75% intend to return later to make a purchase or become a client.
- Businesses who use exit-intent pop ups, which appear when a user attempts to exit your website, can experience an increase of sign-ups by 600%.
Using Website Pop Ups
The numbers are difficult to argue against, but pop up boxes can seem confusing and there are different ways to use them. Let’s dive right in and discuss the most important reasons why your business should begin to implement pop up lead boxes today.
1. Increase Social Media Following
Cultivating a social media following is an important way to attract and retain customers, increase the web presence of your business, advertise your latest products or services, and receive business reviews. Developing a substantial social media audience will increase the chances of your products and services reaching your targeted demographic. Pop ups can help.
Website popups can be used to encourage website visitors to engage with your business through various social media platforms and pop up boxes can be added either upon entering or leaving the website. Tutorials are available to help, depending on your website platform and the preferred social media profile. Adding a Facebook pop up “like” box is free and can be done within an hour to immediately increase your business’ social media following.
2. Answer a Frequent Customer Question
One of the common reasons that potential clients leave a website prematurely is when they have a question and are unable to find the answer. If you understand your customer base, make your best attempt to direct customers to the answers that they need-quickly! Web page pop ups are an effective tool for putting useful information directly in front of your customers. A few examples are:
- Free Shipping on Everything!
- Promotion Ends in 4 Days
- First 100 Customers Receive a Free Gift
Any brief tidbit of information that your customer may find useful may be included in a pop up box for maximum marketing impact and retention.
3. Promote an Ebook
Everyone loves free stuff and when your business adds value to the customer experience, especially when it is free, the customer is much more likely to provide their information and to continue to engage with your website. Lead capture forms that offer a free ebook with relevant information will effectively create multiple opportunities to convince the customer that your business is an industry authority. At the same time it allows you to collect contact information for future engagement with visitors.
4. Conduct a Survey
People love providing their opinions. Using a web pop up plugin to create an engaging survey that will also provide some useful information about your customer and their opinions is a creative use of a pop up box. This type of pop up box is also a low profile way to collect contact info for future use. The survey box can appear upon entering the website or can be structured as an exit gate popup designed to solicit feedback about their website experience.
5. Grow an Email List
This is the most obvious and most discussed reason to incorporate pop-up signup forms into your website marketing mix. Since data shows that pop up boxes are an effective tool for collecting emails and they do not typically increase a website’s bounce rate, businesses are smart to start using them sooner rather than later. Disguising the email solicitation as a newsletter opt-in is a subtle approach that has proven results.
Useful Website Pop Up Creation Tools
Understanding the need for website popups and actually incorporating them are two different matters. Thankfully, there are many tools available for creating pop up lead boxes and selecting the right one for your website platform and business goals is the first step.
SumoMe: The company responsible for the polite method of requesting contact information, SumoMe provides an attractive scroll box. Scroll boxes allow businesses to insert the pop up box at various stages of a user’s scroll down the page.
OptinMonster: Embracing the simple mission of converting visitors into subscribers, OptinMonster provides a simple, user friendly opportunity to quickly create lead boxes without the need of a developer.
WordPress PopUp: For those who use a WordPress platform, this plug in offers a flexible pop up box that can be customized for advertising, newsletter opt ins, or any other use. Lightbox pop up boxes are another popular tool for WordPress users who would like to feature a promotional video.
ScreenPopper: With their extensive drag and drop library, users of every skill level can easily create a number of styles of website pop ups within an hour.
Conclusion:
Website pop ups work – when used the right way. They can be a very effective tool for engaging your website visitors or, when popups go bad, they can become an annoyance that exasperates your visitors. It is important to put some careful planning in the design and implementation your pop ups as they reflect on your business and your brand.
Whether your business is interested in improving its social media following, increasing newsletter subscriptions, or learning more about your customer, there is a web pop up box solution available to fit your needs. With a wide range of tools, both free and paid, available for lead generation purposes, your small business can present a professional website appearance. Once your business effectively implements website pop ups, you will be on your way to more successful customer engagement.
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