Do you know what the most important component of your website is? CONTENT. In the age of DIY website creation, small business owners are able to quickly publish a business website with any number of platform products. While the convenience is unprecedented and the ease of use is unparalleled, a pretty website is not the […]
How to Create Engaging Blog Post Content for Your Small Business – 9 Tips
July 21, 2016 by ·
“I don’t know what to write about for my next small business blog post.” Does this sound like you? You understand the importance of including a small business blog on your website. You have likely read about the value of posting to your blog on a regular basis. But, after the first several blog […]
Facebook Ads – 7 Ways They Can Boost Your Small Business Growth and Sales
July 13, 2016 by ·
Logging into Facebook can sometimes seem like an obstacle course of annoying cat videos, Aunt Mildred’s political posts, and a barrage of food pictures. However, upon closer inspection, Facebook Ads have become a successful advertising proving ground for small business. Facebook advertising has grown by 50% within the past year and with an average […]
6 Things Your Small Business Should Know About Pay-Per-Click Advertising
June 20, 2016 by ·
Small businesses that have effective, search engine optimized websites position themselves ahead of the competition for ranking in the search engines. But, what happens if your website is not ranking within the first five results in Google or even on the first page for your most important keywords? Ranking high in the search engines is […]
How to Create Your Social Media Strategy
May 20, 2016 by ·
Social Media is a powerful business tool. Used effectively it can provide a range of business benefits for company visibility, marketing, branding and sales. At the same time it can also require an investment to learn, implement and maintain the optimal social media solutions for your business. Having a clear, concise social media strategy for […]
9 Actionable Ways to Grow Your Email Subscriber List
April 25, 2016 by ·
Are you curious how your competition has grown such a huge email list? Do you wish that you had a larger audience for your content or product offerings? You are not alone. Building a high quality, profitable email marketing list is a bit of a science. But when done correctly, email lists have tremendous value […]
Keywords – 5 Things Every Small Business Should Know
April 17, 2016 by ·
Ahh, there is that elusive word again. Keywords. You know that you should have them, but why? And how are they identified? The keyword landscape is one of constant change. Gone are the days when a website could be packed with keywords and receive traffic. Search engines are becoming more intuitive and algorithms are favoring […]
What Are Landing Pages – How Can Businesses Use Them Best?
March 29, 2016 by ·
Amazon offers 43,055 kitchen sponges for sale on their website. With that many options, it should be easy to find the one that you want, right? WRONG! Americans make an average of 70 different choices each day. Barry Schwartz, well known for his theories on the “paradox of choice,” discusses the balance between feeling […]
Website Pop Ups – 5 Reasons Why You Want to Use Them
March 17, 2016 by ·
Pop ups can be obnoxious – but they work. If you knew that simple website pop ups could increase your email subscriber rate by 1,375%, would you consider adding one? Of course you would! And although developing and maintaining an email list is important to your business for many reasons, web pop ups also have […]
6 Email Content Tips – What to Send to Your List?
February 19, 2016 by ·
You have jumped on board with email marketing for regularly communicating with your email audience and have followed our tips for getting started. You sit down at your computer and BAM! The questions arise – what type of content is best to send to my email list? And where does this content come from? […]
