eCommerce marketing and selling continues to evolve rapidly. From the days of focusing on a single channel which evolved to a broader multi-channel strategy and now to the expanding world of omnichannel marketing it can be hard to keep up. The evolution of adapting your marketing strategy to please today’s consumers can be increasingly challenging. […]
Reasons Google Search Results Vary Dramatically (Updated and Expanded)
A common question about Google search results is “Why do Google search results look different” even when using the same exact search words or phrase?” Even when using the same computer, phone, or tablet? Many users, especially those not well-versed in Google’s mysterious and ever-changing search algorithm, may attribute this to simple error. However, these […]
Ecommerce Business Trademark – What You Need to Know
Do you have a business trademark for your company? Do you need one? For a small regional business or a new startup company just getting going the thought of registering a trademark may not be at the top of the priority list. Making it a higher priority could be a sound business investment. When starting […]
Keywords, Search Terms and Keyword Phrases – Essential Everywhere Online
What’s the first thing you think about when trying to locate something on the Internet? Words! Also known as Keywords, Keyword Phrases and Search Terms. Most people are familiar with typing in a search term or keywords into the Google search box. Or speaking a query to a mobile device or to Siri or Alexa. […]
Selling on Amazon – 9 Planning Tips
You’re all ready to begin selling on Amazon and grow your business. Excellent! One question before you start: Are you really ready? There is a lot of opportunity and a potential huge market on Amazon. During July 2019, Amazon.com had almost 2.65 billion combined desktop and mobile visits. As of June 2019 there were an […]
SEO Titles, SEO Descriptions, Meta Tags, Meta Data Explained
How does Google know how to rank a web page from my website in the search results? Seems like a simple enough question. After all Google processes billions of searches every day. Put another way, how does Google understand what a web page is about so that it knows which search phrases and keywords to […]