Logging into Facebook can sometimes seem like an obstacle course of annoying cat videos, Aunt Mildred’s political posts, and a barrage of food pictures. However, upon closer inspection, Facebook Ads have become a successful advertising proving ground for small business. Facebook advertising has grown by 50% within the past year and with an average cost per click of $0.64, it is easy to see why. As a point of reference, the average cost per click rate for Google AdWords is $2.32. … [Read more...]
6 Things Your Small Business Should Know About Pay-Per-Click Advertising
June 20, 2016 by ·
Small businesses that have effective, search engine optimized websites position themselves ahead of the competition for ranking in the search engines. But, what happens if your website is not ranking within the first five results in Google or even on the first page for your most important keywords? Ranking high in the search engines is not easy and competition on the web continues to grow. Is it possible for a small business to compete with more established, larger websites? Thankfully, the … [Read more...]
How to Create Your Social Media Strategy
May 20, 2016 by ·
Social Media is a powerful business tool. Used effectively it can provide a range of business benefits for company visibility, marketing, branding and sales. At the same time it can also require an investment to learn, implement and maintain the optimal social media solutions for your business. Having a clear, concise social media strategy for your business will make social marketing more effective, more efficient, less costly and less time consuming. To assist with your social media … [Read more...]
9 Actionable Ways to Grow Your Email Subscriber List
April 25, 2016 by ·
Are you curious how your competition has grown such a huge email list? Do you wish that you had a larger audience for your content or product offerings? You are not alone. Building a high quality, profitable email marketing list is a bit of a science. But when done correctly, email lists have tremendous value to small businesses and can provide a strong impetus for growth. What Exactly Is An Email Subscriber List? Simply put, an email list is a captive audience. When developed correctly, your … [Read more...]
Keywords – 5 Things Every Small Business Should Know
April 17, 2016 by ·
Ahh, there is that elusive word again. Keywords. You know that you should have them, but why? And how are they identified? The keyword landscape is one of constant change. Gone are the days when a website could be packed with keywords and receive traffic. Search engines are becoming more intuitive and algorithms are favoring high quality content, which may include relevant keywords. Maintaining a strong keyword presence in your website content can seem tricky, but before you bury your head in … [Read more...]
What Are Landing Pages – How Can Businesses Use Them Best?
March 29, 2016 by ·
Amazon offers 43,055 kitchen sponges for sale on their website. With that many options, it should be easy to find the one that you want, right? WRONG! Americans make an average of 70 different choices each day. Barry Schwartz, well known for his theories on the “paradox of choice,” discusses the balance between feeling imprisoned by no choices and being paralyzed with too many choices. The bottom line - when people have fewer options, they feel more empowered and able to make a … [Read more...]
Website Pop Ups – 5 Reasons Why You Want to Use Them
March 17, 2016 by ·
Pop ups can be obnoxious – but they work. If you knew that simple website pop ups could increase your email subscriber rate by 1,375%, would you consider adding one? Of course you would! And although developing and maintaining an email list is important to your business for many reasons, web pop ups also have many uses that translate into increased engagement and ultimately, more customers. If you don’t realize that you have an actual problem, why would you need a solution? The following … [Read more...]
6 Email Content Tips – What to Send to Your List?
February 19, 2016 by ·
You have jumped on board with email marketing for regularly communicating with your email audience and have followed our tips for getting started. You sit down at your computer and BAM! The questions arise - what type of content is best to send to my email list? And where does this content come from? Now that you have begun to develop an email list, you don’t want to keep your subscribers hanging without providing quality content on a regular basis. It can be tricky to know … [Read more...]
150 Digital Marketing and SEO Statistics to Know in 2016
January 27, 2016 by ·
Business planning and goal setting for digital marketing and SEO can be challenging in the rapidly changing online world. To assist in the process I have located and compiled a wide range of stats covering the areas of SEO, content marketing, email marketing, social media, Internet growth and e-commerce. Each of the 150 statistics is followed by a link to the source for the given statistic. Each source will provide additional information and potentially some added context. Solid … [Read more...]
Small Business Email Marketing – 5 Steps to Get Started
December 28, 2015 by ·
The days of running out to the mailbox for circulars and fliers are long gone. The average person receives 121 emails per day and that number is expected to rise in the future. It is likely that the elephant in the room with your small business marketing plan has been the sometimes dreaded, but necessary, email marketing campaign. Small business email marketing is a key element for business success in the digital age, but the process does not have to be expensive or scary. If … [Read more...]
12 Excellent WordPress Resources Small Businesses
December 14, 2015 by ·
WordPress now powers over 25% of the websites on the Web according to data fromW3Techs. WordPress is a powerful, well-supported platform that provides the opportunity to develop and grow a powerful, highly-functional website at a reasonable cost for small businesses and startups. An added bonus is that there are a number of excellent WordPress resources for small businesses available online. Whether you are building your business website yourself using WordPress or working with a … [Read more...]
9 Benefits of Email Marketing for Small Business
November 23, 2015 by ·
Email marketing is an important marketing tool for any small business. Let’s get that on the table up front. Although it may not be as glamorous as social media marketing platforms like Facebook, Twitter, LinkedIn, or Instagram, it has proven to be more effective for delivering conversions and higher ROI. When small businesses are looking for a cost effective, shareable, measurable form of marketing, the benefits of email marketing place it right at the top of the list. Although social media … [Read more...]
