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OmniChannel Marketing Strategy Web Presence Solutions Ecommerce

July 17, 2020 by Mike McEvoy

Omnichannel Marketing Strategy – Does Your Business Need One?

eCommerce marketing and selling continues to evolve rapidly. From the days of focusing on a single channel which evolved to a broader multi-channel strategy and now to the expanding world of omnichannel marketing it can be hard to keep up. The evolution of adapting your marketing strategy to please today’s consumers can be increasingly challenging. […]

Google Search Results vary SERPs Web Presence Small Business SEO Search Engines

June 29, 2020 by Mike McEvoy

Reasons Google Search Results Vary Dramatically (Updated and Expanded)

A common question about Google search results is “Why do Google search results look different” even when using the same exact search words or phrase?” Even when using the same computer, phone, or tablet? Many users, especially those not well-versed in Google’s mysterious and ever-changing search algorithm, may attribute this to simple error. However, these […]

Business Trademark Registration Tips

March 13, 2020 by Mike McEvoy

Ecommerce Business Trademark – What You Need to Know

Do you have a business trademark for your company? Do you need one? For a small regional business or a new startup company just getting going the thought of registering a trademark may not be at the top of the priority list. Making it a higher priority could be a sound business investment. When starting […]

February 10, 2020 by Mike McEvoy

Keywords, Search Terms and Keyword Phrases – Essential Everywhere Online

What’s the first thing you think about when trying to locate something on the Internet? Words! Also known as Keywords, Keyword Phrases and Search Terms. Most people are familiar with typing in a search term or keywords into the Google search box. Or speaking a query to a mobile device or to Siri or Alexa. […]

Amazon Selling Tips

November 7, 2019 by Mike McEvoy

Selling on Amazon – 9 Planning Tips

You’re all ready to begin selling on Amazon and grow your business. Excellent! One question before you start: Are you really ready? There is a lot of opportunity and a potential huge market on Amazon. During July 2019, Amazon.com had almost 2.65 billion combined desktop and mobile visits. As of June 2019 there were an […]

Meta-Title-Tags-Meta-Desctiptions-SEO-Titles

October 2, 2019 by Mike McEvoy

SEO Titles, SEO Descriptions, Meta Tags, Meta Data Explained

How does Google know how to rank a web page from my website in the search results? Seems like a simple enough question. After all Google processes billions of searches every day. Put another way, how does Google understand what a web page is about so that it knows which search phrases and keywords to […]

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