Developing an effective social media presence for your business is challenging. Small businesses are often at a marketing disadvantage due to a lack of resources and budget dollars. With concerns like how to generate shareable content and the best way to convert that buzz into profit, there’s a lot to be learned. To help with […]
Pay-Per-Click Marketing Mistakes Small Businesses Must Avoid
Are you one of the many businesses that has avoided investing time and money into an effective PPC advertising campaign due to fear of making Pay-Per-Click marketing mistakes? We understand…we really do, because pay-per-click can seem daunting and confusing. If you are new to PPC advertising, it is best to brush up on some of […]
How to Create Engaging Blog Post Content for Your Small Business – 9 Tips
“I don’t know what to write about for my next small business blog post.” Does this sound like you? You understand the importance of including a small business blog on your website. You have likely read about the value of posting to your blog on a regular basis. But, after the first several blog post […]
Facebook Ads – 7 Ways They Can Boost Your Small Business Growth and Sales
Logging into Facebook can sometimes seem like an obstacle course of annoying cat videos, Aunt Mildred’s political posts, and a barrage of food pictures. However, upon closer inspection, Facebook Ads have become a successful advertising proving ground for small business. Facebook advertising has grown by 50% within the past year and with an average cost […]
6 Things Your Business Should Know About Pay-Per-Click Advertising
Small businesses with a search engine optimized website position themselves ahead of the competition for ranking in the search engines. However, what happens if your website is not ranking within the first 10 results in Google for your most important keywords? Ranking high in search engines is not easy, and competition on the web continues […]
How to Create Your Social Media Strategy
Social Media is a powerful business tool. Used effectively it can provide a range of business benefits for company visibility, marketing, branding and sales. At the same time it can also require an investment to learn, implement and maintain the optimal social media solutions for your business. Having a clear, concise social media strategy for […]