Here at Web Presence Solutions we periodically send out email campaigns titled Web Presence Insights to share informative articles and links for content that we believe will provide value for small business owners, managers and marketers. This post features 11 articles from a recent email campaign of Web Presence Insights.
Our goal is to provide high quality, relevant information for readers that reaches beyond the posts on our website. Our newsletter targets quality web content on the topics of digital marketing, search engine optimization (SEO), social media, email marketing, eCommerce, WordPress, website optimization and content marketing.
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Website Development & SEO
9 Tips On Creating A Mobile-Friendly Website – By Kristina Cisnero
The mobile web development space introduces a layer of complexity that can be difficult for some business teams. Here are 9 tips to provide a hand on creating a more mobile-friendly website.
16 Reasons Why People Leave Your Website – By Alex Bashinsky
There are many opportunities to make mistakes that cost conversions on your website. Here are some insightful reasons and explanations on how to avoid these mistakes.
So You Thought Rotating Image Sliders Were a Good Thing… – By Jen Havice
Rotating images, also known simply as sliders or carousels, have elicited some interesting debates among web designers, developers, marketers, SEO’s, and conversion experts. Here is one well-constructed opinion on the matter.
Should I Use A Carousel? – By Jared W. Smith
Here is another short but very interesting look at the question of using sliders or large rotating images on your website or home page. If you are involved in website layout or development or online marketing this is worth a couple minutes to check out.
Digital Marketing & eCommerce
Does Your Copy Sell Benefits Instead of Features? – By Brian Clark
One of the most repeated rules of writing compelling copy is to stress benefits, not features. This articles provides some very useful information to help writers identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase.
3 Power Words for More Persuasive Copy – By Jen Havice
When was the last time you thought about the impact of your words on your online copy? Individual words and phrases can make the difference between someone clicking a button or bouncing off a page. Here are three words that can make a measurable difference.
14 Responsive Email Best Practices [Infographic] – by Linda Bustos
In Q4 2015 67% of email was opened on a smartphone or tablet. Here is a very useful infographics with clear pointers and how-to’s for optimizing your marketing emails to perform most effectively on mobile devices.
Social Media Image Size Cheat Sheet 2015 – By Visual.ly
Social media properties such as Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, YouTube and Tumblr have a range of different image sizes you need to use to achieve optimal results. Here is a an collection of these different sizes in one place and displayed graphically. A very useful reference.
The 6 Easiest Video-Making Tools for Marketers – By Leslie Belknap
The surge of videos on social media and content marketing channels has come quickly. Here is a concise list of the best and easiest video editing tools that are ideal for novice video producers with limited budgets and busy schedules.
We hope you will find the information in these articles useful. Feedback is always appreciated – let us know we can improve.
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