The matchbook cover was the first small business website. And it was revolutionary. Joshua Pusey, a Philadelphia lawyer, invented the matchbook in 1892. In the 1940s and 1950s, detailed artwork and strategic marketing plans launched the matchbook cover to the top of marketing successes. Customizing a matchbook cover essentially put your business on the map, […]
How to Create Engaging Blog Post Content for Your Small Business – 9 Tips
“I don’t know what to write about for my next small business blog post.” Does this sound like you? You understand the importance of including a small business blog on your website. You have likely read about the value of posting to your blog on a regular basis. But, after the first several blog post […]
How to Create Your Social Media Strategy
Social Media is a powerful business tool. Used effectively it can provide a range of business benefits for company visibility, marketing, branding and sales. At the same time it can also require an investment to learn, implement and maintain the optimal social media solutions for your business. Having a clear, concise social media strategy for […]
6 Email Content Tips – What to Send to Your List?
You have jumped on board with email marketing for regularly communicating with your email audience and have followed our tips for getting started. You sit down at your computer and BAM! The questions arise – what type of content is best to send to my email list? And where does this content come from? […]