Selecting ecommerce platforms or online marketplaces for selling products is a major business decision. The continued rapid growth in ecommerce sales and online shopping adds emphasis to the importance of this vital business step. There are a wide range of options for selling online and making the wrong choice can be costly both in terms […]
Omnichannel Marketing Strategy – Does Your Business Need One?
eCommerce marketing and selling continues to evolve rapidly. From the days of focusing on a single channel which evolved to a broader multi-channel strategy and now to the expanding world of omnichannel marketing it can be hard to keep up. The evolution of adapting your marketing strategy to please today’s consumers can be increasingly challenging. […]
Ecommerce Business Trademarks – What You Need to Know
Do you have a registered trademark for your business? Do you need one? For a small regional business or a new startup company just getting going the thought of registering a trademark for an eCommerce business may not be at the top of the priority list. Making it a higher priority could be a sound […]