9 Web Presence Insights for Small Business

Small Bsuiness Web Presence InsightssThis blog post features the content that was sent to our email subscribers. Periodically we share  informative articles and links for content that we feel will provide value for small business owners, managers and marketers.

Our goal with our email campaigns is to provide high quality, relevant information for readers that reaches beyond the blog posts we write. We target quality web content on the topics of digital marketing, search engine optimization (SEO), social media, email marketing, and website optimization. All focused specifically on small businesses.

With this edition we recognized nine articles with corresponding links that cover topics on Google rankings, SEO, WordPress, mobile website design, email marketing and content marketing.

Search Engine Optimization (SEO):

Google Ranking Factors: The Complete List
By Brian Dean
Good insights into the scope and depth of the many factor that are believed to be part of Google’s secretive ranking algorithm.

SEO Changes – SEO Isn’t What It Used to Be
By Mike McEvoy
What SEO is and isn’t today is quite a bit different from two or three years ago. Here are some observations and insights on what has changed and what the impact can be.

Digital Marketing:

13 Essential Content Marketing Tips to Convert Website Traffic into Sales
By Jeff Bullas
Content marketing tips for businesses of every size to consider implementing as a major part of a strategy to convert visitors into sales – “Conversion Rate Optimization” (also known as CRO).

The Definitive Guide to B2C Content Marketing
By Neil Patel
Very useful and informative post covering B2C content marketing including definition, key elements, strategies, and how it is different from B2B content marketing.

How to Use Twitter Lists for Business
By Aaron Lee
Twitter lists can be very useful to help you find, monitor and interact with the right people easily. Here are tips on how to create Twitter lists and ways to use them for your business.

Why I’d Rather Email Than Pay for Ads
By Poornima Vijayashanker
A solid article that provides a range of useful insights about email marketing. Addresses some common misperceptions about email and creating email campaigns.

Website Development & Optimization:

How Much Should a Custom WordPress Website Cost?
By Brian Krogsgard
A well written post with plenty of detail about a topic that is more complex than it seems on the surface. Easily the best article I’ve read about WordPress website development costs.

22 Reasons Your Business Needs A Responsive Website Design
By Dave Lane
Having a responsive website design means a website’s pages reformat themselves depending on which device they are being displayed on. Here are reasons that is important.

April 21 Is Your Last Chance for Mobile Optimization Before ‘Mobilegeddon’
By Jason Demers
Google already considers mobile usability (smartphones, tablets) as part of its ranking calculations. The scope of the impact of mobile ranking factors will increase significantly this month.

That’s it for now…

We hope you will find the small business articles and links useful.  Feedback is always appreciated. You can also subscribe to our newsletter and have it delivered directly to your inbox


About Mike McEvoy

Mike McEvoy has a strong and successful history in the technology business world. With more than 25 years as a technology, marketing and Internet professional, Mike has also been a small business owner since 2002.
The primary focus of Mike and his team is on helping small businesses build a stronger web presence using digital marketing, search engine optimization, pay-per-click advertising, social media and email marketing.
 Connect with Mike on Twitter - @Mike_McEvoy and @WebPresenceBiz