Google Analytics Spam | Analytics Accuracy Problems

Do you have a Google Analytics Spam problem? The data that Google Analytics reports for your business website may be inaccurate. How can that be, you say? How can the reports from Google Analytics not be accurate?  Enter Google Analytics Spam. Also known as Google Analytics referral spam, ghost spam and, more recently, language spam, […]

SEO Statistics to Know in 2017

Another year has flown by and we have ridden the SEO waves of Mobilegeddon, Facebook Live, Penguin 4.0, long-form content, Accelerated Mobile Pages (AMP), social sharing, video content growth and numerous other changes and evolutions in the digital landscape. Now is a good time to review some current SEO statistics and leverage them in planning […]

Keywords – 5 Things Every Small Business Should Know

Ahh, there is that elusive word again. Keywords. You know that you should have them, but why? And how are they identified? The keyword landscape is one of constant change. Gone are the days when a website could be packed with keywords and receive traffic. Search engines are becoming more intuitive and algorithms are favoring […]

150 Digital Marketing and SEO Statistics to Know in 2016

  Business planning and goal setting for digital marketing and SEO can be challenging in the rapidly changing online world. To assist in the process I have located and compiled a wide range of stats covering the areas of SEO, content marketing, email marketing, social media, Internet growth and e-commerce. Each of the 150 statistics […]

10 Common Small Business Blogging Mistakes

  Why do you have a blog? As a business owner, you have many goals: to build a brand, reach a target audience, raise awareness, gain patrons, make sales, earn a profit, expand, and ultimately, see long-term success in your chosen field. Your blog can be a key component in reaching these and other goals, […]

Small Business Website Usability – 4 Things You Should Know

  No one wants to have to work to find the information they want from your website. With nearly one billion unique websites across the Internet, a frustrated user will simply look for what they need on some other site. You can have the best products or services imaginable, but if your customers can’t easily […]

7 Reasons Google Search Results Vary Dramatically

Like many people you may be a regular Google search user. Over time you may have noticed a strange phenomenon: Google search results vary, even on the same device, using the same browser and using the same keyword phrase or search term. Users who are not well-versed in Google’s mysterious and ever-changing search algorithm may […]

Web Presence Insights – Articles for Small Business Owners, managers, Marketers

Here at Web Presence Solutions we periodically send out email campaigns titled Web Presence Insights to share informative articles and links for content that we believe will provide value for small business owners, managers and marketers. This post features 11 articles from a recent email campaign of Web Presence Insights. Our goal is to provide […]

6 Reasons You Need A Business Website Blog

A question we have heard more than a few times here at Web Presence Solutions is “I have a business website, do I need a blog?” Our frequent answer: “Yes, you should have a business website blog.” Sure, blogging can take time, planning, subject matter knowledge, a bit of passion, and some insight on your […]

9 Web Presence Insights for Small Business

This blog post features the content that was sent to our email subscribers. Periodically we share  informative articles and links for content that we feel will provide value for small business owners, managers and marketers. Our goal with our email campaigns is to provide high quality, relevant information for readers that reaches beyond the blog […]