Google Analytics Spam | Analytics Accuracy Problems

Google Analytics Spam Accuracy Problems SEO

Do you have a Google Analytics Spam problem? The data that Google Analytics reports for your business website may be inaccurate. How can that be, you say? How can the reports from Google Analytics not be accurate?  Enter Google Analytics Spam. Also known as Google Analytics referral spam, ghost spam and, more recently, language spam, […]

25 Email Marketing Statistics to Know in 2017

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Email marketing was a “buzz” phrase in 2016. Businesses with a social media following and website traffic have worked hard to parlay those leads into substantial email lists. By now businesses of every size understand the importance of developing and growing an email marketing list with the goal of using it to accelerate their business […]

SEO Statistics to Know in 2017

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Another year has flown by and we have ridden the SEO waves of Mobilegeddon, Facebook Live, Penguin 4.0, long-form content, Accelerated Mobile Pages (AMP), social sharing, video content growth and numerous other changes and evolutions in the digital landscape. Now is a good time to review some current SEO statistics and leverage them in planning […]

11 Facebook Resources for Small Businesses

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  Facebook plays an important role in how many small businesses successfully market their products and services. With nearly 2 Billion (with a B!) users, taking advantage of Facebook resources as part of a strategic small business marketing plan should be high priority.  That said, it’s also true that there are some nuances and complexities in […]

How to Promote Blog Posts – 18 Super-Useful Promotion Tactics

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It’s done! You are excited about your new well-written and informative blog post. Hitting the “publish” button is cathartic and you’re certain that it will mean big things for website traffic. So, you wait…and wait…and wait some more. But the traffic never comes. Discouragement sets in. You have created a great blog post but you […]

15 Social Media Resources For Growing Your Small Business

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Developing an effective social media presence for your business is challenging. Small businesses are often at a marketing disadvantage due to a lack of resources and budget dollars. With concerns like how to generate shareable content and the best way to convert that buzz into profit, there’s a lot to be learned. To help with […]

7 Reasons You Need a Small Business Website

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The matchbook cover was the first small business website. And it was revolutionary. Joshua Pusey, a Philadelphia lawyer, invented the matchbook in 1892. In the 1940s and 1950s, detailed artwork and strategic marketing plans launched the matchbook cover to the top of marketing successes. Customizing a matchbook cover essentially put your business on the map, […]

Pay-Per-Click Marketing Mistakes Small Businesses Must Avoid

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“The cost of being wrong is less than the cost of doing nothing.” Seth Godin Are you one of the many businesses that has avoided investing time and money into an effective PPC advertising campaign due to fear of making Pay-Per-Click marketing mistakes? We understand…we really do, because pay-per-click can seem daunting and confusing. If […]

7 Reasons To Create High Quality Website Content

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Do you know what the most important component of your website is? CONTENT. In the age of DIY website creation, small business owners are able to quickly publish a business website with any number of platform products. While the convenience is unprecedented and the ease of use is unparalleled, a pretty website is not the […]

How to Create Engaging Blog Post Content for Your Small Business – 9 Tips

Blog Post Content Tips Small Business Blogging

  “I don’t know what to write about for my next small business blog post.” Does this sound like you? You understand the importance of including a small business blog on your website. You have likely read about the value of posting to your blog on a regular basis. But, after the first several blog […]